LIMITED EDITIONS

The first special edition will be released in mid-September. After that, a completely new line will follow every 2-3 weeks, which we will present here. It's best to sign up for our newsletter. The special editions are usually released in limited quantities and as a subscriber you will always receive the news at least one day before everyone else.

DROP: HAE X TSCHUGGER COLLECTION

We are proud to present the new Tschugger collection for the fourth and final season. The latest line is also more than just fan merchandising. Together with David aka “Bax” we have again designed some great pieces. It goes far beyond logo shirts and there are a few things you won't understand until you've watched the last season of Tschugger.

A few insiders for real Tschugger fans - get them now!

ZUR COLLECTION

DROP: COLLECTION BY HAE WOMEN

The Collection by HAE Women is a tribute to five inspiring women who have left their mark on the Alps. This collection brings together caps that reflect the courage, passion and creative talent of HAE Women - women who draw their own lines and encourage others to do the same. Each hat is an expression of the individual journey and deep connection to nature of these women and invites you to share their spirit and values.

ZUR COLLECTION

DROP: ALPINE FLAXER BEANIE MADE FROM 100% SWISS FLAX

Discover the Alpine Flaxer Beanie, in the popular Navigator and Quester shapes, made from 100% Swiss flax. These limited editions combine sustainability, alpine spirit and maximum comfort. With their timeless design and regional materials, they are the perfect choice for anyone who wants to combine functionality with conscious fashion. Get it now exclusively in our online store!

SOLD OUT

DROP: CH41 1291 2006 1815 2402 7 BEANIE

The CH41 1291 2006 1815 2402 7 Beanie bears the lines of the past - born from the colors and stories of the 70s, when the mountains promised freedom and adventure. This limited edition combines nostalgia with the alpine present. With every thread, you can feel the power of the mountains that once shaped us and continues to do so today. A classic for those who know what it means to feel at home in the wilderness.

SOLD OUT

DROP: LINES COLLECTION - THE HIDDEN TRACES OF THE ALPS

Anyone who really knows the Alps knows that the magic of the mountains often lies off the beaten track. Every mountain has its iconic descents, named by the local freeriders who have shaped these lines. With our Limited Edition caps and shirts from the Lines Collection, we pay tribute to these legendary trails. Get the limited edition now!

TO THE LINES COLLECTION